Jam City wanted to add a high profile event designed to boost daily engagement and improve monetization of a valued franchise.
We began by helping the team clarify their goals and pillars for the event. We helped align the team by codifying these goals in wireframes so viewers were reminded of targets and priorities.
We consider the entire core loop when designing potential solutions. Event comprehension was a key goal for this feature; prior user research had demonstrated limited user awareness and understanding of events.
Previous events with poor comprehension relied mostly on the Event Info Panel to teach users, which users have to exit the core loop to opt-in and investigate.
Post-Level Win Screen
We worked highly iteratively with the team as mechanics of the event were solidified.
Our Art team worked with Jam City to define the “all gold” aesthetic for the event. The narrative for the event informed everything from the design of the letter backs to the core UI for the event.
All of our highly interactive prototypes include “dev notes” and an implementation guide to make development a breeze.
The event went live in December 2020. Jam City was extremely pleased and noted the event outperformed expectations.